R K SWAMY IPO: A Quick Look: Should You Apply?

IPO Highlight – IPO Open Date: Monday, March 4, 2024 – IPO Close Date: Wednesday, March 6, 2024 – Listing Date: Tuesday, March 12, 2024

IPO Highlight – Issue Size: ₹423.56 Crore – Fresh Issue: ₹173.00 Crore (0.6 crore shares) – Offer for Sale (OFS): ₹250.56 Crore (0.87 crore shares) – Price Band: ₹270 - ₹288 per share – Lot Size: 50 Shares (Minimum investment ₹13,500)

Objective of IPO – Invest in growth initiative, such as Establish a Digital Video Content Production Studio (DVCP Studio) Upgrade IT infrastructure Expand customer reach through new Customer Experience Centers (CECs) and Computer-Aided Telephonic Interview (CATI) center

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Objective of IPO – Fund working capital – General corporate purpose

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Financials (YoY Growth) – Revenue growth of 24.83% in FY23 compared to FY22 – Profit after tax (PAT) improving, but margins still relatively low – High return on equity (ROE)

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IPO Strength Established Brand and Expertise Integrated Marketing Services Focus on Data-Driven Marketing Blue-Chip Client Base Experienced Management Team

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IPO Weakness Client Concentration Competition Low Profit Margins

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Analyst Views: R K SWAMY IPO aims to raise capital for growth and modernization. By investing in digital content creation, IT infrastructure, and expanding its service network, the company seeks to strengthen its position in the evolving marketing landscape. Do your research before investing!

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