Type of Broker – ICICIdirect: Full-service broker – Zerodha: Discount broker

Account Type – ICICIdirect: Offers 3-in-1 account (Demat, trading, bank) – Zerodha: Offers 2-in-1 account (Demat, trading)

Brokerage Charges – ICICIdirect: Variable depending on plan, starts at 0.55% for equity delivery – Zerodha: Flat Rs 20 per trade across segment

Investment Options – ICICIdirect:  Equity, derivatives, currency, IPOs, MFs, bonds/NCDs, debt,  insurance – Zerodha: Primarily equity, derivatives, currency,  IPOs, MFs, commodities

Research & Support – ICICIdirect: Provides research reports, tips, and recommendation – Zerodha: No free research, but offers basic market reports and news alert

Pros – ICICIdirect: One-stop solution with 3-in-1 account, research support, wider range of option – Zerodha: Lower brokerage costs, user-friendly platform, direct mutual fund investment

Cons – ICICIdirect: Higher brokerage costs for some plans, website performance issue – Zerodha: Limited research support, no margin funding, higher call & trade charge

Overall – ICICIdirect: Suitable for investors seeking a full-service experience with research support and a wider range of options, willing to pay higher brokerage.

Overall – Zerodha: Ideal for cost-conscious investors who prioritize low brokerage, user-friendly platform, and direct mutual fund investments. 

Disclaimer: The information provided on this website is for general informational purposes only and should not be construed as financial advice, investment recommendations, or guarantees of any kind.